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The Wall Street Journal said on Friday that Apple and Paramount Global had talked about combining their streaming services at a discounted price.

According to the article, which cited people involved with the conversations, the businesses have discussed launching a combined Paramount+ and Apple TV+ product that would be less expensive than subscribing to both services separately.

In premarket trading, Paramount’s shares saw a 1.2% increase to $14.58.

Combining the two competing streaming behemoths may probably draw in budget-conscious consumers who have been struggling with rising prices for everything from food to gadgets.

Verizon is also planning to offer the ad-supported versions of Netflix and Warner Bros Discovery’s Max streaming services for about $10 a month combined instead of about $17, a source familiar with the matter told Reuters last month.

Grocery delivery app Instacart said earlier this week that it had partnered with NBCUniversal’s Peacock to provide the streaming service at no extra cost to all of its paying U.S. subscribers.

The talks between Apple and Paramount are in early stages, and it is unclear what shape the bundle could take, the WSJ report said.

Paramount declined to comment, while Apple did not immediately respond to a Reuters request for comment.